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It's also known as the Porter
Value Chain Analysis or the Michael E. Porter Value Chain Model. This methodology
/ model provides a view of the five competitive forces that determine sustainability of industry profitability. They are rivalry among existing firms, threat of new entrants, threat of substitute products or services, the bargaining power of buyers and the bargaining power of suppliers. This
industry model is made effective via a thorough understanding of the market and its participants. The ChemQuest Group is perfectly positioned as a specialty consulting firm to offer the market specialization necessary for
industry structure analysis.
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