• Product Line Development

 

-Demographics

-Psychographics

-Manage footprint / faceprint

-Packaging

        CHANNEL SERVICES 

for the

  COATINGS 

and 

ADHESIVES INDUSTRIES

• Retail Channel Strategy and Planning

 

-Customer Profiles

-Brand Development

• Point-of-Purchase Merchandising

 

-Advertising Allowances

-Slotting Fees

-Stocking Characteristics

-Product Support

-Brand Identification

-Store Planning

• Media Communications Plans Supporting the Strategic Marketing Effort

 

-Understand your target audience, including their perceptions of your company and industry;

-Identify your single most persuasive message to them;

-Selecting the most effective media for that message;

-Determining how best to implement the elements of the plan;

-Evaluating the creative product.